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Wednesday, 27 August 2008 |
Marketing Strategy, Campaigns, and Concepts
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Win a Date with
our CEO and make her mother happy
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Conducted over four months, this three-stage national
promotional event achieved its goals of building brand recognition,
building site membership, and increasing page views and time on site.
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I worked for a
failed .com and all I got was this lousy t-shirt
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Smarty pants or visionary exploiting an economic
trend? Whichever you decide, the shirts sold well and the page
entertained thousands.
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People who aren't SocialNet members
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Developed to maximize viral email potential, this
very funny take on the personals ads and who uses them was dumped
after the majority of its development was completed. Creating six
mock profiles, from EasyEasyElizabeth to VeryMarriedMark, the project
was designed to make ordinary people more comfortable with SocialNet
by displaying the people you don't want to meet, and mentioning that
they wouldn't be members.
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What they're saying at SocialNet
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This viral email campaign was designed to show off
the site's custom content and promote its writers through selecting
pithy, witty or insightful excerpts to send members, reminding them
of what the site offered, inspiring them to return to catch up on
current commentary, and to forward to friends for their
enlightenment, entertainment, or amusement.